SKY TING, a Manhattan yoga and fitness boutique, needed dynamic content to promote its flagship studio's launch after returning from remote-only classes. The goal was to create a viral brand video that captured the spirit of SKY TING—joyfulness, inclusivity, and passionate fitness. It was a pleasure to edit and shape a story that honored the brand and the artistic vision of Founder/Creative Director Krissy Jones and Director Cass Bird.

Loveseen set out to share their origin story through a social-forward brand film and brought me on to collaborate creatively on refining the narrative, scene creation, UGC production, graphic and music supervision, and editing. This project was a liberating and exhilarating departure from traditional advertising, enabling us to craft an accessible narrative that both personalized and defined an emerging brand using stock footage, UGC, and brand-styled video. The project demonstrated how beauty brands can be aspirational and authentically achievable and positively affirming as a daily beauty ritual.

"Scary Good" is a short film designed to spotlight individual filmmakers while showcasing Canon's latest camera technologies to B2B audiences. The challenge was to balance the filmmaker's artistic vision with effectively demonstrating Canon's advancements in HDR image quality in low light, slow-motion modes, and autofocus. I was brought on to edit the film, provide technical and creative consultation throughout pre-production and production, and supervise post-production. This included managing all workflow and interfacing with the director, agency, and client, as well as overseeing editing and post-finishing.

Vogue, Dior, and Choreographer and Director Celia Rowlson-Hall collaborated to celebrate a new collection as well as New York City. The challenge was editing a final 90 second film from a three minute emotionally narrative-driven detailed choreography, while preserving it's structure, story, maintaining equal collection visibility...and the spirit of New York as a character.

Director: Cass Bird

Director: Cass Bird

Director: Alexandra Nataf